Selling a Property
When it comes to selling a property, I tell my clients that there are three steps:
Preparation. Preparation. Preparation!
1. So Let’s Prepare:
- Transition from “Living in a House" to "Selling a House"
The two can be quite different. You will want to present your home in the best light and in a way that appeals to most buyers. Perhaps now is the time to reconsider storing your winter clothes somewhere else besides in a pile at the bottom of your closet, or moving your TV away from the front of your fireplace. Definitely stop smoking in your garage (the #1 complaint I hear from buyers).
- De-Clutter & De-Personalize
Think “less is more”. Plus, it’s a great opportunity to start packing. Clean and clear flat surfaces and minimal wall décor creates a visual blank canvas for the buyer and creates the illusion of more space.
- Take Care of All the Little Things
Anything you’ve been putting on the back burner: like fixing that squeaky door, replacing that light bulb way up high, or cleaning the fridge until it sparkles - these are the things. to do now. And remember that a first impression counts - take some time to clean the front steps and exterior door.
- Small Repairs & Detailed Cleaning
Hire someone to do any small repairs and even the deep cleaning before listing. I promise you, it’s worth it, and you will get the money back either through a fast sale or being the better choice to any competing listings. Buyers tend to spend more time in a home when it's sparkling clean.
- Staging for Photos
The listing photos are essentially the first impression of your home for buyers. Most transactions start online these days. We want the photos to invite a buyer to book a showing. I will work with you before photos are taken to help you achieve the best look.
- Determining the Market
Take the time to really understand where the market is at. Is now the right time to sell? I can help you make a calculated and informed decision.
2. Understanding the Financial Implications of a Sale
- Professional Fees
Fees can include Real Estate commissions, legal fees and any applicable taxes for the handling of the sale of your property.
- Bank Penalties
Are you breaking the terms of your mortgage early? Always find out what it will cost you. Call your mortgage specialist, have your mortgage number ready and find out about the existing terms and possible penalties. Sometimes the expense makes sense, other times you may be shocked at the cost. Be informed.
- Moving Expenses
Not to be overlooked, even if you’re moving within town, there are expenses to be accounted for. Professional movers or moving van rentals, boxes and packing supplies, and hook-up fees for new services, just to name a few.
- Any Potential Tax Implications
As of 2016, homeowners are now responsible for reporting the sale of their principal residence on their tax return. If you have a rental property, this isn’t anything new. The sale of an income/rental property could have tax implications. Be informed and consult a professional.
Let’s sit down together and go through these steps. This will trigger a sequence of events for you the seller, and help determine if the time is right to sell. No time is ever wasted for me to sit down and help you understand the numbers. Even if at the end of the day you don’t list, I am happy to provide my services and help you come to the decision that is right for you. It’s a part of what I do.
3. You Are Ready to List
- Strategy & Price
You’ve done your homework and you’re ready to list, congratulations! Preparation - It's a lot of work, but so essential! Let’s have a look at the market and determine where you fit. It’s important to price where the most action will be generated and not leave so much room for negotiations that you out-price yourself from the action.
- Easy & Stress-Free
You’ve done all the preparations; I promise easy contract signing and an activated listing within 24 hours of the listing photo appointment.
4. Marketing Plan
- The Basics
I promise mastery of the basics. Your listing will hit the local MLS® with professional and edited listing photos, complete and accurate data entry with every single search criteria marked off – ensuring your listing is showing up everywhere possible. A well-written description focused on the feel of your home and it's great features adds even more detail.
- Online Presence
I have invested in today’s best website technologies that ensure my listings are getting the attention they deserve. My social media campaigns are designed to drive even more traffic to my website and ultimately, your listing.
- Finding the Buyer
I work hard to promote your listing and finding the right buyer for your property. Matching my existing buyers to my own listings is a priority and I have a track record to be proud of. My community reach is far and wide and I am constantly networking with my contacts in various sectors and relocation companies.
I would like to be your professional advisor. Get the value you deserve with a professional real estate agent.
Please contact us anytime to discuss your home.
7 days a week. Seriously.
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